The article shows, from a historical perspective, the role of quality competitions – in particular, the COE – in the development of the specialty coffee market in Brazil.

How to characterize the dissemination of digital Agriculture in Brazil based on the perception of its innovations by different agribusiness actors?

This research investigates the construction of the qualification process developed in the Cup of Excellence Brasil program and its influence on the country's specialty coffee market.

The present study proposes the following research question: How is the scientific literature on AAVs currently characterized?

The general objective of this article is to present an integrative review to propose a systematization of the central concepts formulated by market-making research.