AGRITECH UFLA (Center for Market Studies and Technologies in Agribusiness at the Federal University of Lavras) has the mission of being a national and international reference in applied research in the context of the development of new technologies in agricultural markets. In this way, through Competitive Intelligence and Data Science tools and techniques, we developed the following products: Prospective Studies; Trend Mapping; Technical Reports; Market studies; Studies on Demand; Mapping Pains and Solutions; Value Proposition Analysis. These studies are developed by a multidisciplinary team, made up of professors and students from UFLA, as well as researchers external to the institution.